Isabelle LaRue is a high-end women’s resort and swimwear brand based in New York City, with additional offices in Miami. Created in 2015 by designer Amanda Mirus, the brand has become known for its effortlessly chic dresses, swimsuits, coverups and accessories that take women seamlessly from day to night.
Crafted from luxurious fabrics, each Isabelle LaRue piece is designed to make women feel confident, sexy and carefree whether they’re lounging poolside in the Hamptons, strolling the beaches of St. Barts, or dining al fresco in Capri. Signature elements include vibrant colors and prints, lace-up details, tassel ties, and seductive corset styles that perfectly cinch the waist.
In addition to the clothes, Isabelle LaRue has become recognized for its hand-woven jute handbags, made in partnership with a nonprofit in India teaching female artisans these traditional techniques. This ethical partnership provides the artisans with employment, a livable wage, and help sustain traditional textile techniques.
Some of the brand’s most famous pieces include the original Bitcoin Bikini – a triangle bikini featuring the Bitcoin logo that went viral in 2022. The brand is regularly featured in top fashion magazines like Harper’s Bazaar, Movier Paris, L’Official and others.
In 2023, Isabelle LaRue expanded into a small menswear range, featuring items like lightweight shirts, swim trunks, and the Bitcoin Swim Shorts. This collection captures the effortless, jetsetter lifestyle at the core of the brand.
From flirty minidresses to slinky swimsuits that make a statement, Isabelle LaRue is about empowering women to look and feel their best, no matter where in the world their adventures take them.
Isabelle LaRue brings elegance and ease to resort wear.