Isabelle LaRue was founded by Amanda L. Mirus. When she first started her fashion brand, she was a buyer and focused on buying and selling all trendy products. Amanda, then, heard a startling fact about the fashion industry, 

Did you know that the fashion industry is the SECOND highest polluter in the world, next to oil??

Yea! Neither did Amanda! So, after she heard this fact about the fashion industry, she COMPLETELY rebranded her entire fashion company! This is where her all natural, sustainable, fare-trade Jute handbag line started!! Amanda and her fashion brand, Isabelle LaRue has partnered up with the non-profit “Miranda” to create these handbags, bring them to life and bring them to you all!

Since launching the Isabelle LaRue handbag line, they have been featured in,

New York Fashion Week (SS19 and AW21 video bottom of this page)

Lapixy InStyle Fashion Show

Atlanta Fashion Week

Independent Handbag Awards


Amanda Mirus is a serial entrepreneur. She founded Isabelle LaRue when she was just 19 years old. Amanda has over 12 years of experience in sales, marketing and customer service. She has been featured in New York Fashion Week, Atlanta Fashion Week, Like A Boss Girls podcast, Werk Magazine, Zulores Magazine and she has also worked closely with many other well known brands including, Verizon wireless as an indirect sales rep, Payless Shoes Source building brand awareness about their recent closing. In the last 6 years she has done marketing and branding for a number of agency’s, including, Gotham brands, Frontline Media, Onset Productions, Eye5 Marketing, and more. 

Amanda’s skillset is mostly self taught. She is self taught in: Graphic design, photography, photo/video editing, sales, art dealing, social media mrkting, web design, styling, creative directing, just to name a few.

She is certified in:

  • Digital Marketing/Branding
  • Visual Merchandizing
  • Customer Service 
  • Luxury Sales

If you would like to connect with her on instagram @amandalynn121

A special THANK YOU to:

Krish Singupta, Advisor, Mentor, Photographer

Andre De Castro, Mentor

Kil Park, Photographer

Joe Fury, Photographer

Jordan Farkas, photographer

Mandy Lopata, Photographer

Kenneth Cheatham, Photographer

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